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(11/28/2010) For the 5th Holcim Germany once invited to a concrete forum that was hosted this time in Hamburg Curio-Haus. The invitation under the motto "concrete innovations" were more than 280 professionals from the construction industry followed. As a leading presenter, as in former years, the journalist Peter von Sassen from the NDR with the event. In his opening remarks, Leo Mittelholzer, CEO of Holcim (Germany) AG, concrete that had not yet reached its potential and innovation are of great importance to the long term in the market.
With Prof. Dr.-Ing. Harald Budelmann from the Technical University of Braunschweig, the first officer went to the "concrete technology innovation potential for building" one. The most important advances were achieved in the development and improvement of concrete raw materials and the manufacture and finishing of concrete. The "concrete modular" he demonstrated the innovative strength of concrete at various examples from practice.
Then presented Dipl.-Ing. Hans Joachim Christian, Dipl.-Ing. Lindemar Hänisch of the DESY Hamburg "Outstanding Concrete Structures for research in the DESY" before. Were brought closer to the audience the two projects PETRA III and the European project to build the X-ray laser XFEL, which allows molecular and atomic processes, as it filmed and snapshots of the atomic details can be manufactured in materials.
A fascinating insight into the topic "Nanotechnologically optimized ultra-high performance concrete with multiple characteristics" was the event participants, Prof. Dr.-Ing. habil. Michael Schmidt of the University of Kassel. "We are in the century of high-performance concrete," said Schmidt, and made the differences of building materials with their individual structures significantly. Thanks to the insights gained from the nanotechnology could significantly improve ordinary portland cement and concrete.
In the subsequent presentation, Prof. Dr.-Ing. Ludger Lohaus from the Leibniz University Hannover, concrete technical approaches and development strategies for robust concretes before. An optimal use of water ", where each drop of water which is supplied to the concrete is also used, is it the key to a high robustness and the avoidance of defects in the concrete.
About the Innovation Award Ceremony "energy storage concrete" informed Dr. Frank Huber of the cement + concrete trade and promotional gifts. m.b.H from Austria. The focus of the award-winning construction projects was on the reduction of energy consumption for air conditioning of buildings by the thermal activation. After his presentation of the four winners of the Auditorium, he invited her to visit the places to visit.
The event was rounded off with the post by Roland Bos (advertising agency Scholz & Friends) on sustainable ideas for the future. The advertising man looked at the concrete building material from the perspective of marketing and illustrated with several examples of how products can be targeted by advertising communication successfully set the scene. Building with concrete is innovative, communicating with concrete stand still in its infancy.
In a final plenary discussion, the participants exchanged especially over the image of concrete. The framework of the 5th Holcim Concrete Forum took Dr. Mathias Hoeppner, director of Technical Marketing, to present together with his team, the interested participants with the pre-cast cement Holcim Pur 5 premium and the related brochure, the latest product development from Holcim (Germany) AG.
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